Behind the scenes of the AYC – Am Yisrael Chai collection.
The collection is a hybrid between winter and spring. The collection has a clear message where determination, unity, security, harmony and love are the most important components.
As always, the collection consists of the brand’s signature garment’s, the bomber
jacket, the tuxedo blazer, the unique trousers with “invisible belt loop”, but also includes coats, blazers, knitwear, shirts and occasional surprises.
The color choice for this collection is mostly shades of blue and white.
White as a color stands for longing for peace and calm but black also exists and symbolizes the dark reality we live in.
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