Dear Friend of Stephen F,
Another year in the books.
2024 has been an interesting year. It’s fascinating to see how the fashion world, normally very superficial, can connect to us on a deeper and warmer level.
I’m extremely grateful for that for our brand but also for me personally.
To sum up 2024 I’ve chosen to mention a couple of events from this past year.
As you may know, our engagement in charity is important for us and for the eighth year we participated in the Blue Jacket Fashion show.
Blue jacket is a national awareness campaign to demystify and create a platform to openly discuss men’s cancer issues.
As in previous years Alex Lundqvist walked the show wearing our designs.
This year we honored our loved ones who are no longer with us.
The show also had its first show ever in Los Angeles during the Fall. Our look closed the show with actor Mr. Michael Richards known as Kramer in the famous comedy series Seinfeld.
Thank you Blue Jacket, Alex and Michael!
Brand ambassador Mr. Henrik Lundqvist, also known as the King of NY has also been seen in our designs on several occasions. Thank you Henrik for this year!
I also want to take this opportunity to warmly recommend the documentary ”Open Heart”. Featuring Henrik’s inspiring story.
Avicii auction.
Our designs were auctioned out for a good cause.
All the items were donated by Tim Bergling’s family, and the proceeds will, in turn, be donated for the benefit of The Tim Bergling Foundation, which works to improve young people’s mental health and well-being.
Tim “Avicii” Bergling is one of Sweden’s most celebrated and beloved producers, artists, and songwriters, eventually becoming a worldwide sensation.
I’ve also picked out a couple of favorite looks from this year.
Last but not least I want to mention my beautiful Grandma Lili who left us in April.
My Grandmother was and will always be a huge inspirational source for me. During the years several of my designs and even a couple of collections have been a direct inspiration taken from episodes in her very interesting and unique life.
I was always fascinated of my Grandmother’s warmth and positivism and how she could take something dark, the darkest of darks being that she was a Holocaust survivor, in her earlier life and turn it into something beautiful and positive.
– Dear Grandma. I think of you every day and I want you to know that you are and will always be a source of strength, inspiration and love.
Happy holidays and have a wonderful end of this year!
I’m already in the process of designing new beautiful items for you, AMAZING friends of Stephen F.
Thank you and see you 2025!
Stephen,
Creative Director
